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BLUE MOON
About
Blue Moon is a rare occurrence; a unique shop among contemporary standards. Their commitment to preserving analog practices have made them a globally renowned shop. In order to convey the warmth and exceptional quality of film photography and of the shop itself, I have redesigned their visual identity and packaging. Their efforts are worth celebrating through a clearer, more personable visual vernacular.
Services
Brand Identity
Packaging
The logo icon riffs on the film advance symbol, thereby connecting to Blue Moon's mission to advance the practice and art of analog photography.
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