PAIR OF THIEVES
BRAND CAMPAIGN 2024
About
Pair of Thieves' 2024 brand awareness campaign is centered on the slogan "Escape Basic". The creative team has taken that notion and is diving head first into a year-long campaign saturated in tongue-in-cheek humor, effortless cool, with a splash of humility. Our visual approach leans into nostalgia and candidness–creating a playful, analog aesthetic. For the Summer, Music Festival and Football moments I curated the art direction to embrace the brand's mission to evade convention and predictable imagery.
Role
Art Direction
Graphic Design
Credits
Graphic Design
Kyle Vsetecka, Tomi Lahdesmaki, Anastasia Pargett
Copywriting
Grace Fetterman,
Samuel Gutierrez
Photography
Cooper Pattison
​
Motion
Will Cuddy
Zachary Feiner
​
Talent
Joe Valrey
Eli Willman
Maddie Cook
​
Production
Elliot Coates
​
Project Management
Austen Montero
To crystalize the analog aesthetic, we created a system of hand drawn elements to call out product features and attract more visual attention. We wanted our ads to embrace the mischievous nature of the bear & to
"escape basic" by playfully graffitiing all over them.
